The Best Process for Website Redesigns

Choose the platform that’s right for you

Specializing in building websites with WordPress, Squarespace and Shopify, we will work with you to pick a website platform that best meets your needs, even when it means choosing another solution.

Avoid SEO disasters

Redesigning a website needs to include a solid plan for how to keep search engine rankings built up over time. Every situation is different, that’s why we examine your existing content, search engine optimization and site structure to keep what’s working and improve on what isn’t.

Our Process

We begin a redesign by identifying what to refine, refresh and reuse. Then put your content to work in a design that makes sense to your users.

Refine

• Review existing text and make sure it’s optimized for the web

• Use images and graphics that stand out and illustrate your brand

• Identify your best performing pages to build on past success

Refresh

• Update your logo so it works on mobile devices

• Create new content where needed

• Do SEO research to make your website more competitive

Reuse

• Do you already have an SEO strategy that’s working?

• Is there an archive of published blog posts or premium content to import?

• Have you created custom photography, graphics, or other high quality visual content?

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